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Multicultural Markets and Leading through Sponsorship
Are you truly prepared to lead in a world where multiculturalism is becoming the norm, and are you equipping your team with the sponsorship they need to thrive?
As leaders in the creative professional services industry, we often talk about innovation, strategy, and success, but how often do we reflect on the rapidly changing demographics that are reshaping our clients' markets and, in turn, our own leadership strategies? The rise of multicultural markets and the growing importance of sponsorship, rather than mere mentorship, offer invaluable lessons for today’s creative leaders.
In various conversations with other owners, our Austin Agency owners masterminds and our own work at Kith, I get this feeling as we look into the second half of 2023 No one is really sure what the feeling is - it just doesn't feel good. What I learned and now understand much better post 2008 and the ups and downs of COVID is the importance of being prepared for economic downturns…